"I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."
― David Ogilvy, Ogilvy on Advertising
During our 14 years in this industry, we have filmed hundreds of commercials for all kinds of businesses.
In addition to our love for cinematography, we understand audience engagement, story beats, and the strategy that goes into making the best ad for your business.
Video advertising is the go-to form of advertising in the digital age, with most of the videos viewed on mobile devices. According to Business Insider
, in Q4 of 2017, mobile saw 54% of all video starts, up from just over 52% in Q3.
Art-Proffi's professional screenwriters can turn can turn any idea into an engaging script, and, if you're happy with it, we will turn it into a high quality video ad that will help your product or service stand out.
Back in 2016, Forbes wrote that "Mobile advertising will eat the world
," and, in 2018, the trend continues, making an online video the go-to marketing tool for brands big and small.
That's not to say that TV commercials are a thing of the past.
Far from it.
We are proud to have worked with a number of great clients who trusted us to create innovative TV ads, including and a combination of 3D and 2D animation [internal link], and love the chance to think big that usually comes with creating content for television.
Art-Proffi can help you create the video advertisement your business deserves.